A recent research conducted by Engage Hub in the UK has revealed that amongst 1,000 mobile phone users found that the majority of us (74%) are generally happy to share location-based data provided that there is transparency and some benefit to be had in so doing. So, what does this mean for mobile operators and how can they utilise their valuable mobile signalling data to deliver these services? Download our latest whitepaper and discover:
- The size of the market opportunity and exactly how Engage Hub and JSpectrum allow MNO’s to capitalise on this opportunity without having to allocate costly resource or interference with ARPU campaigns.
- Use cases on how we helped one of the UK’s largest network operators to increase their mobile advertising revenue by 98%.
- Hyper-targeted marketing and how it’s soon going to become the norm for big brands.