Barcelona, 28 February – March 1 Mobile World Congress 2018

The GSMA recently announced during United Nations General Assembly Week in New York, new developments in its Big Data for Social Good Initiative (BD4SG).  Mobile phone big data is now playing a key role in helping solve significant humanitarian issues including everything from disease outbreaks to environmental emergencies.

You can see BD4SG in action at Innovation City at MWC 2018 where a combination of visualization demos and Industry Purpose seminars has mobile operators, agencies and partners sharing first-hand how they are now solving real-life problems by deploying BD4SG.

BD4SG is made possible thanks to the sheer size and scale of the world’s mobile operators’ 5 billion unique subscribers. Here we have a fundamental source of real-time, dynamic information on population volumes and mobility patterns. It’s the type of information public agencies and NGOs are now crying out for. BD4SG’s mission is to build on existing impactful mobile big data projects buy helping fast-track the development of data-driven services and more quickly capture their potential impact.

BD4SG is likely to succeed given the wide support it has with 19 mobile operators across 124 markets already signed up. The list includes Megafon, Telenet and Safaricom Bharti Airtel, Deutsche Telekom, Hutchison, KDDI, KT Corporation, Millicom, MTS, NTT DOCOMO, INC., Orange, SK Telecom, Telefónica, Telenor, Telia, Turkcell, Vodafone and Zain.

The GSMA too is behind the initiative establishing an Advisory Panel to identify where, when and how mobile big data can best support health and humanitarian efforts. The Panel comprises of;

  • Global Partnership for Sustainable Development Data (GPSDD),
  • Digital Impact Alliance (DIAL)
  • Data2X
  • UN agencies including “Be Healthy,Be Mobile” – a joint initiative by WHO and ITU, OCHA, UN Global Pulse, UNDP, UNHCR and WFP.

JSpectrum Support

As the creator of software platforms enabling mobile operators to capture, extract and process signaling data for both commercial benefit, JSpectrum is proud to use the same technology to help operators improve the world.

For the past decade, JSpectrum has been practicing BD4SG by using the power and effectiveness of offline and real-time location base data-driven capabilities for public services including emergency alerts. Our life-saving platforms are used throughout Australia, Thailand and Singapore.  We enable operators to use mobility big data to assist civil organizations to cope with disasters, terrorist attacks and to protection citizens against crimes.

JSpectrum is supporting companies like DataSpark in Singapore whose data science expertise can be used to improve, not only business capabilities, but also the society.

Further readings:

  • Watch the GSMA video on BD4SG