It’s hardly surprising Location is one of the hottest topics featuring at Mobile World Congress 2015. Mobile network operators and brands are starting to discover how to make use of the big data that’s being collected today. They’re now realising the myriad of opportunities to deliver personalised customer experiences that are time, local and context relevant and know it’s radically reshaping the future of marketing. We’re excited to be exhibiting at MWC2015 and we’ll be showcasing our world leading BLE Beacon and Cell Based Integrated Platform for Mobile Networks. We’ll be conducting live demonstrations to provide a first-hand look at how networks can leverage their own big data, location technology and BLE beacons to deliver revenue generating services that people want and demand. If you’re heading to Barcelona, please visit us in Hall 8 Booth 8.OD57